Meet Samantha

Hi, I’m Samantha Olbrys, founder of 48 State Marketing.

I grew up in a town just outside of Manhattan, New York City, where I was surrounded by big ideas, fast-moving businesses, and the kind of creativity that makes you want to build something of your own.

During the pandemic, I became completely obsessed with social media. What started as a creative outlet quickly turned into a passion for content creation, branding, storytelling, and learning what actually makes people stop scrolling and pay attention.

That passion eventually took me across the continental United States — and became the inspiration behind the name 48 State Marketing.

As I worked with different brands and businesses, I found that my favorite part of marketing was helping local businesses grow. There is something special about taking a business someone has poured their heart into and helping more people discover it.

That’s why I created 48 State Marketing: to give small and local businesses access to creative, personalized marketing without the massive agency price tag. I believe great social media shouldn’t only be available to companies with huge marketing budgets.

Whether I’m creating content, building a brand, managing social media, or developing a strategy from the ground up, my goal is to make marketing feel exciting instead of overwhelming — and help businesses turn where they are today into where they want to go next.

Because at 48 State Marketing, we believe the destination matters — but so does everything it takes to get there.

Make Your Journey Your Reward.